"WeCare" is the voice of industry that is committed to meeting EPR objectives as mentioned in the Plastic Waste Management rules (PWM).

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Atul Sud
President, WeCare

Message From The President

The movement started two and half years back and has culminated into the setting up of this consortium, “WeCare”, which is the voice of industry that is committed to meeting EPR objectives as mentioned in the Plastic Waste Management rules (PWM).

The journey of WeCare started initially with a small group of members who believed that current scenario warranted industry to step forward and execute measurable steps in the direction of meeting challenges posed by Plastic Waste. We decided to hit the ground running as the time was ticking by and the issue was gaining credibility and seemed to be going out of proportion and was starting helplessly for remediation at ground level.

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WeCare’s Vision

To demonstrate industry leadership for sustainable management of plastic packaging, with focus on MLP, and promote efforts on circular economy.

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Founding Members

Associate Members

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