About Us


Demonstrating Leadership for Sustainable Management of Plastic Waste

WeCare is a growing consortium of self-motivated businesses focussed on the intent of the PWM Rules, a national platform for stakeholder engagement and Industry voice on EPR and Plastic Circularity

Vision & Mission

Governing Council




Dr. Atul Sud

Director – Corporate &Regulatory affairs, Perfetti Van Melle India



Snigdha Mehta

Manager-Regulatory Affairs, Nestlé India



Tusar Ranjan Pattnaik

Head-EHS, Dabur India Limited



Antara Kapoor

Manager-Sustainability, PepsiCo India

What We Do




We collaborate with government, Industry, Civil Society and Municipal Corporation for sustainable management of plastic waste



WeCare collaborates with media, consumers particularly the youth on various awareness initiatives on plastic



We promote industry excellence with research and insights on sustainable plastic packaging and waste management

Message from the President


The movement started three years ago and has cuculminated into the setting up of this consortium. WeCare, which is the voice of Industry that is committed to meeting EPR objectives as mentioned in the Plastic Management Rules (PWM).

The journey of WeCare started initially with a small group of members who believed that current warranted Industry to step forward and execute measurable steps in the direction of meeting challenges posed by Plastic Waste. We decided to hit the ground running as the time was ticking by and the issue was gaining credibility and seemed to be going out of proportion and was starting helplessly for remediation at ground level

Our Approach

Collective approach to tackle plastic waste

Commitment in meeting EPR obligations

Identify opportunities for partnership

Efficient disposal of used MLP